All successful real estatecompanies have great, eye-catching real estate logos. Both online and offline it is the first thing you see that represents it's company and it has been proven time and time again how important first impressions are. This article reveals the results of a survey on the effectiveness of the topreal estate logos.
Remax logo
One of the best known realtyfranchises in America, Re/Max, has an assortment of logos. All of them share the company name in red and blue with the same font. It could be argued that the re/max logo is so effective because it is one of the simplest designs overall.
It's clarity and color usage seem ideal. The strong use of red, white, and blue suggest that they are the Patriotic choice, while the high contrast and bold letters make it easy to read and understand their purpose from a long way away.
ERA logo
Another example of effective real estate logos is that of ERA, one of the top residential brokerage networks. The ERA logo is evocative of the "American Dream" through its use of red, white and blue as the base colors. It is also a logo design that is unambiguous about the sector served by ERA, namely the home-buying market. In fact, their whole logo is very similar to the Re/Max logo and one might question if their logo designer blatently ripped them off.
Century 21 logo
With the thin, house-shaped icon wrapping it's borders, the 'sold' sign in the foreground, and a strong use of different colors, the Century 21 logo is very bold and different from the pack. Although it is decades old, there have been many subtle changes over the years, most notably with the color set. Being the most publicized of all real estate logos over the years, Century 21should be very happy with this logo and refrain from chainging it any further!
Coldwell Banker logo
The Coldwell Banker real estate logo is a blue square with white writing. Many people say that whenever they scan through a page, the blue Coldwell Banker caught their eyes every time whereas other real estate logos might not. The bright blue color stands out and the design is simple. The logo is subtle while reading because it appears to be in only one color even though it's actually two when you notice the color of the letters. This may or may not have a subliminal effect on the viewer.
Imperium Realty logo
Gray and Red with a Lion's head. Yes, Imperium Realty is clearly trying to be the stand-out since there is nothing even approaching blue in their logo at all. One might question how a lion is related to real estate, but few can argue with Imperium's sales records. Their logo is nonetheless interesting, and the lion clearly inspires thoughts of nobility, which is always a good trait to link to your business in your customer's mind.
The Weichert Realtor logo
The Weichert Realtor logo is very catchy for people who respond to the color yellow. Weichert is the new name of the Beazley offices in some areas so some people are already familiar with the name.
Another concern about Weichert's logo is that many who were surveyed said that it was the most annoying sign by far, and the yellow was clearly too strong. Plainness was also noted repeatedly, but clearly 2nd to the brightness aspect. This is a case where they brightness annoys people into remembering the logo, so it is likely that they could have been much better off with a different logo.
Remax logo
One of the best known realtyfranchises in America, Re/Max, has an assortment of logos. All of them share the company name in red and blue with the same font. It could be argued that the re/max logo is so effective because it is one of the simplest designs overall.
It's clarity and color usage seem ideal. The strong use of red, white, and blue suggest that they are the Patriotic choice, while the high contrast and bold letters make it easy to read and understand their purpose from a long way away.
ERA logo
Another example of effective real estate logos is that of ERA, one of the top residential brokerage networks. The ERA logo is evocative of the "American Dream" through its use of red, white and blue as the base colors. It is also a logo design that is unambiguous about the sector served by ERA, namely the home-buying market. In fact, their whole logo is very similar to the Re/Max logo and one might question if their logo designer blatently ripped them off.
Century 21 logo
With the thin, house-shaped icon wrapping it's borders, the 'sold' sign in the foreground, and a strong use of different colors, the Century 21 logo is very bold and different from the pack. Although it is decades old, there have been many subtle changes over the years, most notably with the color set. Being the most publicized of all real estate logos over the years, Century 21should be very happy with this logo and refrain from chainging it any further!
Coldwell Banker logo
The Coldwell Banker real estate logo is a blue square with white writing. Many people say that whenever they scan through a page, the blue Coldwell Banker caught their eyes every time whereas other real estate logos might not. The bright blue color stands out and the design is simple. The logo is subtle while reading because it appears to be in only one color even though it's actually two when you notice the color of the letters. This may or may not have a subliminal effect on the viewer.
Imperium Realty logo
Gray and Red with a Lion's head. Yes, Imperium Realty is clearly trying to be the stand-out since there is nothing even approaching blue in their logo at all. One might question how a lion is related to real estate, but few can argue with Imperium's sales records. Their logo is nonetheless interesting, and the lion clearly inspires thoughts of nobility, which is always a good trait to link to your business in your customer's mind.
The Weichert Realtor logo
The Weichert Realtor logo is very catchy for people who respond to the color yellow. Weichert is the new name of the Beazley offices in some areas so some people are already familiar with the name.
Another concern about Weichert's logo is that many who were surveyed said that it was the most annoying sign by far, and the yellow was clearly too strong. Plainness was also noted repeatedly, but clearly 2nd to the brightness aspect. This is a case where they brightness annoys people into remembering the logo, so it is likely that they could have been much better off with a different logo.
