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Options Brokers are All Competition for Our Money

After years of trading, I've come up with a pretty good understand of how stock brokers work and how to figure out whether the brokerage firm is a good one or not. Do you have a dud or a winner? Find the broker below and see for yourself.

Zecco still advertises stock trading at no cost, but the package it offers is a far cry from the unlimited free trades that it used to promote. Nonetheless, 10 free trades per month (for those that qualify) is still quite good.

OptionsHouse's pricing is only $2.95 per trade. Yup. Less than three dollars. I know. It's cheap, and their competitors know this. It will be interesting to see how everyone else response once the word is out.

TradeKing, while not the lowest price broker anymore, is still very good. It keeps winning awards like the Smart Money best discount broker award and others, all while maintaining their good pricing and awesome customer service.

OptionsXpress trouts itself as the best options broker and it certainly has great options trading tools. Price wise, it's not the cheapest but if you are looking for good education and great trading tools, look no further.

Scottrade is not really promoting its business like it should but it does offer a solid platform for traders. At $7 a trade, it is middle of the pack in terms of price and middle of the pack in terms of features.

TD Ameritrade has good person support because you can walk into a branch and talk to someone. However, its website is lacking and looks like something from the 80s. I wouldn't touch it with a ten foot pole but you may like it.

Etrade offers one of the best overall stock broker experience out there today. With its amazing array of features as well as a banking division, there are lots of flexibility with this firm.
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